SOFO 2017-2018 Sales Strategy and Business Report

SOFO was founded in 1997. Based in Guangzhou, it is a corporation that specialises in the research, production, sales and service of health products.

SOFO focuses on four main pillars: Chinese massage, physiotherapy, beauty and exercise. Dozens of its products are sold in more than 80 countries worldwide. The company is a certified ISO9000 Quality Management Systems, ISO13485 Medical Devices Quality Management Systems, QC 080000 Hazardous Substance Process Management, and UL CE CB KC.

With the advancement of tech, smart home living is inevitable. The market demands it as our quality of life increases, and the future of smart furniture and home living is not to be underestimated.

This year, SOFO is expanding its business at an even faster pace, targeting to create 2,000 health centres (SOFO Paradise) around the world to promote healthy living.

In 2017, SOFO’s core business direction is to enable healthy lifestyles through quality products. To bring this to life, they launched a brand new massage chair. Branded as elegant, youthful, and energetic, this product overhauls the conventional perception that massage chairs are always bulky and clumsy.

This new model of massage chair reclines to a maximum of 132 degrees. Notably, users only need to leave 10cm between the chair and the wall behind it. This is a great improvement compared to conventional massage chairs, where 0.5-1.0m is required.

The company also predicts that they would reach 10 trillion dollars in net worth by 2025. Their promise is to continue innovating and developing products that would help provide a healthy and luxurious lifestyle to the modern consumer.

索弗(Sofo)电子实业有限公司创建于1997年,公司总部位于广州市,是一家集研发丶生产丶行销和服务为一体的综合性健康产业企业,为国家高新技术企业。

公司主要打造“中医按摩”“物理治疗”“美容产品”“运动健康”四大系列几十种产品。公司已通过ISO9000质量体系认证丶ISO13485医疗器械体系认证丶QC080000环保体系认证。产品通过UL丶CE丶CB丶KC等国际认证,远销国内外80多个国家和地区。

2017年,索弗更是迅速扩展其业务,计划於全球设立2000家居家健康交流中心(SOFO Paradise 索物优),推广更优质与健康的生活方式。而接下来,索弗将会陆续推出更多设计优良的智能居家产品,满足客户对健康产品的需求。

索弗也预计,2025年市场规模将达到10万亿,而索弗也承诺,将秉持其创业理念,继续生产多款高质量的居家智能产品,让现代人的生活更趋优质与健康。